As artificial intelligence becomes more advanced, more people are using it in more aspects of their lives, but still see financial advice from a real person as critical. According to a survey conducted by Scotiabank in Fall 2025, some investors using AI tools view it as complementary to the information and guidance from their primary financial advisor (30%), but the majority (62%) trust their financial advisor more than AI-generated advice. Still, the Investor Sentiment Survey found usage varies by demographics. For example, male investors were more likely to have consulted AI tools about finances and investments in the past year and those aged 45+ were less likely.
Check out the infographic below for more insights from the survey. Results are based on Scotiabank’s Investor Sentiment Survey conducted in Fall 2025 among Canadian investors.
This content is based on survey responses and is provided for informational purposes only. It does not constitute investment advice. Investors should consult a qualified financial advisor before making investment decisions.
