Entering Foreign Markets

Is your business taking advantage of the low Canadian dollar?

A low Canadian dollar creates an opportunity for your business to connect with prospective customers in the United States that are eager to take advantage of the difference in currency rates. Now may be a good time for you to explore introducing your business to potential customers south of the border.

Government help for export marketing costs

The Government of Canada has a program designed to increase competitiveness of Canadian companies by supplementing their marketing costs in foreign markets. CanExport will provide up to $50 million over a set period in direct financial support to small businesses in Canada seeking to develop new export opportunities.

Marketing in the international marketplace

Marketing principles and strategies are, in many ways, global. But if you’re branching out into the international marketplace, your strategy should include any possible differences, otherwise your results may not be what you’d hoped.

Protecting your intellectual property

Understanding how to protect one’s intellectual property is essential for Canadian businesses. It can help you protect your ideas and prevent you from accidentally violating someone else’s.

10 secrets for international success

The global economy and advances in technology have created a huge world market.

The first steps of exporting

There are many benefits to your business from expanding to overseas markets, including reducing your dependency on domestic sales.

Thinking about going global?

You’ve built your business in Canada and have had some success in the domestic market. Your brand is established, your business systems hum along nicely, and you’ve got some extra cash to invest in business growth. It may be time to explore going global.

3 ways to test if your export idea will work

Before you export your products or services do what you can to assess responses from competitors and customers. You’ll also want to try to predict the impact on your original operations in case any adjustments are required there.


Stay Competitive

What you need to know about contingency planning

As a business owner, it's important to plan for potential changes, whether in your marketplace, in your community, or in your life. You'll have a much greater chance of surviving in even the most difficult times if you have contingency plans.

Defining your business priorities

Setting priorities is different from defining them. Setting priorities is part of successful time management to make sure you complete the tasks that are most important to you and your business.

5 reasons customers aren’t buying

Sales are what make or break a business, but unless you're a natural at selling, the process can feel daunting.

Invest beyond your business

Are all of your retirement eggs in your business basket? Probably, not the best idea.

Promoting innovation in your business

Innovation in a business isn’t as difficult as you might think, even if your resources are limited. And it isn’t specific to large companies either. You can encourage improvements, too.

The year ahead: 3 essential goals for your business

Before the holiday season rush, take some time to consider your business goals for the coming year. Focusing on the following three simple objectives does wonders for boosting your financial and personal well-being.

The factors and trends affecting your business

Every industry is shaped by a range of factors that affect how customers behave and businesses operate. As you consider industry factors and trends, pay special attention to those you think present special opportunities or challenges for your business.


Writing a Business Plan

A business plan is key to your success

Business plans are an important tool for all businesses, no matter how big or small. Think of it this way: You wouldn’t take a long family road trip without mapping out your route and planning your accommodations.

How to describe your business and its objectives

When describing your promising business to interested parties you’ll want to discuss the reasons why you believe it will succeed along with the relevant experience you bring to the task at hand. You’ll also need to know what objectives you plan to meet over the short and long terms.

3 areas to focus on when updating your business plan

If it’s been more than a year since you’ve reviewed your business plan, it’s likely time for an update. After all, a lot can change in a year. A new competitor may have emerged, your solo venture might be ready for a new hire or you may want to take advantage of a growth opportunity.

Guidelines for using a business plan

Once you’ve completed your business plan, you're in a position to transform what you've learned into action: looking ahead to a successful and prosperous future in business.

Need a business plan? Try our template.

Invest in the future of your business by taking the time to create or update your business plan using our free template.

Tune-up your business during Small Business Month

October is the month when Canadians from coast-to-coast recognize the awesome achievements of this country’s nearly 3 million business owners.

Tailor your business plan to your reader

When putting together your business plan, you’ll want to take into account all of the interested parties who’ll want to read through your strategy.

Writing your business plan in 5 easy steps

It's time to roll up your sleeves and get everything down on paper.

3 ways to nail the perfect pitch

Being able to pitch effectively is an essential communication skill and can mean the difference between success and failure.