Less than a fifth of businesses in Canada are owned by Women. Leisa, how can we inspire more?
It will take very conscious, concerted and women-focused programs like The Scotiabank Women Initiative for us to see more women running their own businesses. I believe Canadian society is heading in a progressive direction.
With programs like this, more women will be inspired to become entrepreneurs. Women learning that they will be the catalyst needed to advance the national economy and drive progressive societal change is an inspiring incentive.
The Scotiabank Women Initiative is positioned to deliver the support more women need to guide them in starting and growing their business
What advice would you give to other women entrepreneurs?
The advice I would give is to clearly define the ‘why’ of your company, then start telling that ‘why’ as you grow your network. I advise growing your network early to build your web of supporters beyond your family and friends.
Listening is key. Listen a lot. Listen to learn and there is so much to learn. This is not something to be daunted by but to engage your curiosity. It’s easy to become overwhelmed but pace yourself and right from the start build a relationship with your small business advisor at your bank. He or she is there to offer valuable information, guidance, and strategy. I would advise learning about The Scotiabank Women Initiative. The tools, advice, and opportunities to participate, learn and network through this initiative is creating a groundswell of positive change for Canadian women in business.
I believe it is the best time ever to be a woman entrepreneur in this country, and with endeavors like The Scotiabank Women Initiative, things are on a trajectory to get even better.