Informal Networking: Building Your Brand


The Scotiabank Women Initiative® worked with the Glacier FarmMedia to deliver a keynote for their annual Advancing Women in Agriculture Conference in the Spring of 2022. The conference was created for every woman who is passionate about agriculture and food – whether you’re a university or college student, producer, rancher, entrepreneur, representative of a grower association or corporate agribusiness. 

In this podcast, you’ll hear from Scotiabank’s Vice President and National Head of Agriculture, Janice Holzscherer, who provides her candid and unique perspective on networking in the workplace and her journey thus far in the agriculture sector.

Here are the key areas covered:

  1. Using your “informal network” effectively to help you move forward in your career or with your business
  2. Identifying those key people who have helped you or coached you throughout your personal and professional journey
  3. The importance of understanding your personal brand, which is not the same as your elevator pitch
  4. Using your strengths, skills and talents to set you apart from others

Listen to this podcast to learn more about how informal networking can help you build your career and establish your personal brand. 


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