Enabling economic inclusion for our customers and employees
From large increases in global population to widespread use of digital technologies, our world is changing rapidly. In a world where the only constant is change, we must thrive in change. We believe that building a better, more resilient future means supporting all of our stakeholders, as our success is intrinsically related to the success of those around us. Whether that means providing access to financial tools and education or supporting employees with a diverse, inclusive workplace where they can grow and succeed, we strive to enable economic inclusion for every customer and employee, providing them with opportunities to build the future.
The Price of Equality
Scotiabank Peru carried out a campaign called The Price of Equality to address the gender wage gap in Peru, known to be the highest in Latin America.
The campaign allowed women to purchase products and services at Scotiabank – affiliated stores at a 29.2% discount – the wage gap between men and women in the country. A widely-watched Video was created to spread awareness for the campaign, which received awards at the 2018 Cannes Lions International Festival of Creativity, Eye of Latin America (Ojo de Iberoamérica) and Festival of Media LatAM (FOMLA).
The message behind The Price of Equity proved to be timely. On December 28, 2017, the Peruvian congress passed a law stating that women should be making the same amount of money as men.
Encouraging More Colombians to Join the Formal Financial System
Scotiabank’s subsidiary Banco Colpatria decided to try removing traditional transaction fees and waive a minimum deposit when opening an accountRead more, Encouraging More Colombians to Join the Formal Financial System
Digitizing the Customer’s Journey
Making the loan process faster and easier is one of the ways in which Pronto! Is improving access to finance in UruguayRead more, Digitizing the Customer’s Journey