The Scotiabank Women Initiative

Globally, businesses are dealing with an epic health and economic crisis. For some, the ability to pivot has meant fewer job losses, less financial hardship, and even new opportunities. Whether it is a crisis brought on by a pandemic, a new competitor, or something more personal, resilience is a skill and mindset that is essential for keeping your business afloat when faced with the problems that can limit your success.

This Special Edition of The Go-To: For Entrepreneurs in the Know will take you on a resilience journey, challenge your thinking and help you feel empowered to implement real changes in your business. The objective of these podcasts is to help you emerge ready, resilient, and strong.

We have 5 podcasts available:

  • Learn from subject matter experts and Canadian entrepreneurs
  • Hear stories of resilience in action
  • Discover applicable business strategies and leadership considerations
  • Apply the learnings from each episode through our downloadable workbook with practical exercises

While these episodes were recorded and released in the midst of the COVID-19 pandemic, the content is intended to support you on a journey beyond this crisis. 

The Go-To is also available on Apple PodcastsSpotify, and Google Play. Subscribe now and tell us what you think by leaving a review! Or you can listen now by clicking a link below!

The Go-To: Special Edition Episode 1

The Resilient Mindset with Judy Brooks & Lili Fortin

Some key concepts that are discussed:

  • Emotional intelligence - the capacity to recognize, understand, and manage your own emotions
  • Supply chain - the process and steps involved in the production and distribution of your product to the end user
  • Wellbeing - the state of being happy, healthy, and prosperous
Go to Episode 1, The Go-To: Special Edition Episode 1
The Go-To: Special Edition Episode 2

Minding Your Money with Chantel Chapman and Rubina Ahmed-Haq
Some key concepts that are discussed:
  • Burn rate - the rate at which your company uses cash
  • Financial runway - amount of time your business can operate before running out of cash
  • Hyper-arousal - fight or flight; action-oriented reaction to the situation
  • Hypo-arousal - freezing or shutting down; collapsing in a situation

Go to Episode 2, The Go-To: Special Edition Episode 2
The Go-To: Special Edition Episode 3 

Owning Your Personal Leadership with Steve Rio & Jacqueline Jennings

Some key concepts that are discussed:

  • Biomimicry - a practice that learns from and imitates structures and strategies found in nature to solve human challenges.

  • De-siloing - to deconstruct practices, rituals, institutions, processes and other human-designed constructs to uncover their original meaning, intent and significance

  • Holacracy - a method of management where the authority and decision-making are distributed to self-organizing teams instead of management
Go to Episode 3, The Go-To: Special Edition Episode 3 
The Go-To: Special Edition Episode 4

The Heart of the Sell with Nikki Thibodeau & Keighty Gallagher

This podcast addresses strategies pertaining to:

  • E-Commerce - selling your products through an online store or website
  • SEO (Search Engine Optimization) - the process to ensure your website appears at the top of the rankings on a search engine (like Google) resulting in an increase in website visitors
  • Touch points - occurrences along the customer journey when a customer interacts with the business
Go to Episode 4, The Go-To: Special Edition Episode 4
The Go-To: Special Edition Episode 5

Finding and Delivering Your Value with Chitra Anand & Taylor Loren

Take pause and look at what is happening at the world perspective to drive and dictate your business.

−Chitra Anand

Go to Episode 5, The Go-To: Special Edition Episode 5