The Scotiabank Women Initiative

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Anie Rouleau, Founder and CEO of The Unscented Company, discusses her her goal to build a business that is respectful of both the environment and society. She also shares how rooting The Unscented Company in being a values-led Certified B Corporation helped define her unique growth path.

Alana Frome, Co-Founder and CTO of HiMama shares how following a proven start-up approach to product development provided clear goals at each stage of work, and how setting a clear vision of supporting early childhood educators powerfully differentiated her offering.

Meet Our Guests

Anie Rouleau, Founder and CEO of The Unscented Company

A Montrealer born to a business-oriented family, Baléco’s Founding CEO knows how to do business without compromising her values and convictions. That’s why she chose to redefine the notion of clean by creating a line of ecofriendly home and body care products designed for conscious living.

Anie strongly believes that a business’ social values are no obstacles to its profitability and financial viability. That is why she is a BCorp ambassador, giving conferences on this new business model. HEC, UQAM, and ETS also invite her as a guest speaker to discuss the importance of including one’s values at the heart of one’s business management.

Mother of two, Anie is driven by her desire to protect future generations. By investing in innovation and eco-design within an industry which sets his sight far from sustainable development issues, she seeks with Baléco to define tomorrow’s business as a transparent entity, respectful of its employees, the community and the environment.

Alana Frome, Co-Founder and CTO of HiMama

Alana is Co-Founder and CTO of HiMama. HiMama is a leading technology platform for preschools and early learning programs. HiMama is working to improve outcomes for young children through their products, which bring together early childhood educators, child care center owners and their families. As CTO, Alana leads HiMama's Product & Engineering teams as they work to build great products for their millions of users.

Alana's been building products for a decade-and-a-half, but in past lives has also worked as an English teacher in France and a logistics manager in South Sudan. She currently volunteers to mentor budding entrepreneurs and girls who are interested in coding.

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