The Scotiabank Women Initiative

Knowing how to communicate and position your business during the best of times can be tough, let alone during an unprecedented global crisis. In the final episode of The Go-To: Special Edition, we discuss how to authentically communicate your value to connect with your customers with Chitra Anand, an advisor to high growth tech companies. Then, with Taylor Loren, Director of Content Marketing at Later, we discuss crafting a narrative on social media and learn some practical tips for staying relevant online. Finding and delivering your value is essential when communicating during times of adversity.

In this episode:

  • Chitra asks three simple questions to help evaluate your business, purpose, and values
  • Determine how you are “showing” up for your customers and how that impacts your brand
  • Taylor dives deep into social media and what you need to be considering right now
  • Explore ways you can personify your brand by using video

Resources mentioned in this episode:

  • Later - #1 Marketing Platform for Instagram

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The Go-To: Special Edition Episode 5

Finding and Delivering Your Value with Chitra Anand & Taylor Loren

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