The Scotiabank Women Initiative

Whether your business is already selling online and needs to ramp up to face a challenge or you’re moving your business online for the first time, we uncover the tools and tricks needed to ensure your products and services get noticed. First, we discuss the e-commerce customer experience with Shopify’s Local Community Manager, Nikki Thibodeau, and discover a few important considerations when selling online. Then, we hear how Keighty Gallagher, Founder of Tight Club Athletics shifted her in-person, workout studio onto an online platform in a way that stayed true to her core values. Selling from the heart is the name of the game this episode, so let’s begin.

In this episode:

  • Nikki shares must-do actions to take before launching your online store
  • Learn how you can enhance the customer journey to increase sales
  • Keighty reveals her experience during Covid-19 and how she led the pivot of her fitness studio online
  • Discover how you can apply filters to your decision making to ensure your actions align with your company values

Resources mentioned in this episode:

  1. Shopify Compass
  2. The Shopify Blog
  3. Business Encyclopedia

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