The Scotiabank Women Initiative

Featuring: Laura Curtis Ferrera, Chief Marketing Officer at Scotiabank and a member of The Scotiabank Women Initiative Advisory Board.

If you are an entrepreneur, you already know the importance of networking to grow your business.  Networking is about connecting – connecting with people who have knowledge and experiences that can guide you in your business decisions. It’s important to connect with people who you can create value exchange with. From there, others can make introductions to people who can help propel your business.

In an environment where in-person meetings are not possible, networking becomes much more challenging. However, there are things that you can do to continue to grow your network.

LinkedIn is an integral strategy for anyone interested in growing a professional network.  Today, we share 4 simple tips that you can do to better leverage LinkedIn to help grow your professional network.

Four Tips to Network on LinkedIn


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