Welcome to a more colourful Scotia.

A modernized look for a digital-first world. 

We created a colour palette that’s accessible to everyone, a logo that’s always recognizable and works in spaces both large and small, and a style that speaks to our brand as a whole.

As colourful as our customers. 

Our colours reflect the individuality of our customers. They’re bright, fun, and filled with a sense of play and openness: just like the people who bank with us.

Bright vibrant people. Bright vibrant colours. 

This is our photography style. An approach that harnesses energy, playfulness, and colour for a refreshing new look.

Enjoy more colourful characters. 

Our illustration style is centred on bright, vibrant colours. It’s energetic, approachable, and true to the core of the Scotia brand.

A simple logo for a modern look.

We updated our logo for a more modern and confident look across all types of media.

Some of the changes we’ve made to the logo are an increased cap height, an improved S, a balanced C, and a centred T.

Plus, we rounded out the characters across our brandmark to achieve a more refined look for Scotia.

Customized font for our customers' needs. 

Our font is custom-designed to be flexible, simple, and clear, allowing it to work everywhere we do.

Scotia

HEADLINE

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

BOLD

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

REGULAR

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

A font designed from the details of our logo.

We approached our font with our logo in mind, for a simplified and modern look that speaks to the essence of the Scotia brand.

Your new Scotia is waiting.