Business ObjectivesTrack your business' success according to plan
Your objectives might set targets for sales, profitability, even hours of personal time per week - whatever is most relevant to you, your business, and success as you define it.
In order to meet your objectives, your goals should be SMART:
- Time Measured
What is Measured is Achieved
Use numbers and dates to help say exactly what you're hoping to achieve, and by when.
When writing this section of your plan, describe your business' key short-term objectives for the next 3 to 12 months and long-term objectives for the next 1 to 3 years, or longer. If you set too few objectives, you won't get a full picture of your company's progress. Too many objectives will make it difficult to focus on what's important.