Business Objectives

Track your business' success according to plan
Setting Targets

Your objectives might set targets for sales, profitability, even hours of personal time per week - whatever is most relevant to you, your business, and success as you define it.

In order to meet your objectives, your goals should be SMART:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time Measured

What is Measured is Achieved

Use numbers and dates to help say exactly what you're hoping to achieve, and by when.

When writing this section of your plan, describe your business' key short-term objectives for the next 3 to 12 months and long-term objectives for the next 1 to 3 years, or longer. If you set too few objectives, you won't get a full picture of your company's progress. Too many objectives will make it difficult to focus on what's important.

Your Roadmap to Success

Our interactive business planning tool will set your business on the road to success.

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