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Scotiabank St. Lucia has annually participated in the Rotary Motor Treasure Hunt since its inception in 1999. This activity takes place in May. The main objective is to raise funds for the underprivileged; many corporate houses including all the other financial institutions participate and register one car or two cars.
Scotiabank gets the opportunity to showcase their products, through placing posters on cars dressing them up; by following the various routes the staff get to meet customers in the different communities, and discover new communities, in the various villages and towns. The bank uses these ideal opportunities to show case the current campaigns, or a specific product at this time through this non-traditional advertising; staff dress in costumes depicting the products or services being advertised.
The staff hand out business cards and also Scotiabank branded promotional materials, including brochures, etc. encouraging customers to visit the branch and bank with us.
This project is three-fold, helping the underprivileged; encouraging staff to compete with other corporate houses and have fun doing it, whilst boosting staff morale, and promoting and advertising products and services to our customers using another medium other than the norm, print, radio or TV.
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