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 Jenna is the sole owner of Designs by Jenna Inc., having started the business four years ago after leaving a successful career at a large design firm.
As is common with a start-up business, Jenna has recorded losses for a number of years, but this was her first year of profitability. Even though she has reached this milestone, it has been difficult to finance her company during this growth phase.
We began Jenna’s experience by gaining some insight into Jenna’s business challenges, finances and goals, using a financial diagnostic tool called Blueprint for business.
Let’s take a look at Jenna’s situation and how our Small Business Specialists, using Blueprint for business helped her set achieveable targets, implement workable solutions, and show her their potential impact to her business.
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