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The Marketplace
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As a business owner, you spend a lot of time focusing on details, like how to satisfy a specific customer or negotiate with a certain supplier. But your business also operates within a much larger context. By thinking carefully about the marketplace in which your business runs, you'll be better prepared to seize opportunities and deal with challenges.
Industry Factors & Trends
Explain factors and trends that affect your business, discuss your industry's future, and estimate the size of your market.
Competition
Identify your competitors and translate their strengths and weaknesses into opportunities for your business.
Customers
Describe the type of customers you're targeting, and consider the factors that make them choose your product or service.
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