The typical business plan is concise, 10 pages in length, with an Appendix for photos, clippings or articles. Within those 10 pages, five main topics are presented, but rather than considering the topics collectively, instead envision them as forming the two halves of your report.
Business Description
Business Operations
The Marketplace
Sales & Marketing
Financials
The first half of your Business Plan will describe the physical business - the structure of your company, the product or service you sell and the marketplace your business operates within. The second half is all about the money. Will your numbers accurately reflect the business you've described in the first half? A successful Business Plan strives for a balance between the two halves.
