Define your company's purpose, guiding principles and core business values
Brief, compelling and easy to grasp, your Business Vision can be a valuable tool for communicating what makes your business appealing to:
Your Business Vision is what sets you apart from your competition.
Finding your true vision is neither quick nor painless. It involves asking yourself some difficult questions and sorting through meaningless adjectives in search of the true values at the heart of your company. What are your deepest concerns? What do you hold as your core beliefs? Does your company exist for a purpose beyond just making money?
Use the following format as a guideline when crafting your Vision Statement:
We are committed to providing our key benefit(s) in a way that promotes our value(s) so that we can accomplish our goal(s) as measured by our metric(s)."