Track your business' success according to plan
Your objectives might set targets for sales, profitability, even hours of personal time per week - whatever is most relevant to you, your business, and success as you define it.
In order to meet your objectives, your goals should be SMART:
Use numbers and dates to help say exactly what you're hoping to achieve, and by when.
When writing this section of your plan, describe your business' key short-term objectives for the next 3 to 12 months and long-term objectives for the next 1 to 3 years, or longer. If you set too few objectives, you won't get a full picture of your company's progress. Too many objectives will make it difficult to focus on what's important.