Describe your unique selling proposition
Pinpoint the features of your products or services that set them apart from what your competition offers. For instance:
Describe what it is that your business is selling – your product or service and what makes it unique.
Breaking out from the pack
If you manufacture a product, briefly describe its process and include any technical advantages this gives you over your competition. Remember to also include information about follow-up or after-sale service, such as guarantees, warranties or repairs.
If you wish to include photographs, add them to the Appendix of your report.