Product Overview

Describe your unique selling proposition

Pinpoint the features of your products or services that set them apart from what your competition offers. For instance:

  • If you own the only hardware store in your area, your location may be your greatest competitive advantage
  • If you run a marketing consulting business out of your basement, your low overhead might be a competitive advantage

Your Competitive Advantage

Describe what it is that your business is selling – your product or service and what makes it unique.

Breaking out from the pack
If you manufacture a product, briefly describe its process and include any technical advantages this gives you over your competition. Remember to also include information about follow-up or after-sale service, such as guarantees, warranties or repairs.

If you wish to include photographs, add them to the Appendix of your report.

Need more info?

Ask a question or choose from our list of commonly requested topics with Ask Scotia.


Your Roadmap to Success
Our interactive business planning tool will set your business on the road to success.