Our Customers


Scotiabank’s core purpose is to help customers become financially better off.


Serving customers is at the heart of our business. Guided by our strong values and risk management culture, Scotiabank is focused on maintaining the trust and confidence of customers, while helping them to become financially better off.

Meeting Our Customer's Needs

At Scotiabank, meeting customers' needs involves many components. First is our core purpose, which is to be the best at helping customers become financially better off. It also involves delivering outstanding service, carefully measuring our ability to meet customers' service standards, and taking action to resolve issues or address customer concerns. Meeting customers' needs also means taking care of the important issues customers expect from us, such as maintaining their personal privacy and earning their trust by following clear and transparent policies and procedures every day.

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Specialty Programs

Scotiabank plays a crucial role in enabling access to financial services to more than 19 million customers around the world, including many groups with specialized needs.

Small Business Banking

  • In Canada, Scotiabank has more than 1,700 bankers who serve small business customers from coast-to-coast.
  • In International Banking, the Bank provides small business banking services to 20 countries in the Caribbean and Latin American regions.

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